Promotional USBs - Make sure your company name is imprinted on people's memories
The introduction of USB memory sticks has been revolutionary. Unlike floppy disks, USBs are small, portable and many offer vast storage capacity. Nowadays, USBs are as much an office staple as a promotional pen, notepad or calculator. As a result, USB flashdrives represent a great opportunity to advertise your logo or marketing message.

Promotional USBs which feature a logo, marketing message and / or contact details are a great promotional tool, as they are both practical and likely to be used over and over and what’s more they may be passed around a number of different people - meaning that your organisation gets maximum exposure!

And it goes without saying that recipients of your promotional USBs are likely to be extremely grateful if you prevent them from losing valuable work due to a computer virus or PC meltdown!

Promotional USBs - A world of choice
With all businesses trying to differentiate themselves from their competitors, the best chance of getting your business, organisation or particular cause noticed could be to provide your customer or other stakeholders with an unusual product which will stand out from the multitude of promotional gifts they receive.

At 4imprint we have a wide range of promotional USBs in many colours, styles and of course memory sizes available; from a basic twist-style flashdrives to more elaborate printed USBs in the shape of a robot, man or woman with a company logo printed across their chest and all in sizes from 512mb to 8gb and beyond.

And the eco-conscious are also catered for as there are a wide variety of branded USBs made from recycled or recyclable plastic, while multi-taskers will love the multi-functional promotional USB with pen.

Promotional USBs - The ideal tradeshow treat
Tradeshows, exhibitions and seminars are the ideal opportunity to distribute promotional gifts and branded USB flashdrives might be the ideal gift.

If you are presenting a seminar, you’ll keep your audiences’ attention more if upon arrival you inform the delegates they’ll receive a free USB flash drive containing all the slides/notes after the seminar; this will allow them to focus on your presentation rather than scribbling furiously!

Promotional USBs can also act as a great incentive for attendees to visit or register their details at your stand. Research by Exhibit Surveys indicates that exhibitors that use promotional products – like promotional USBs - get more footfall than exhibitors that do not use them.

In addition, research for the Promotional Products Association International found that mailings to trade show attendees prior to the show were more effective when the mailings included a promotional product (such as a printed USB flashdrive). The two conclusions from the study were that:

• Including a promotional product with a pre-show mailing or an offer for a promotional product increases the likelihood of an attendee stopping at a trade show stand to see an exhibitor’s products;
• Promotional products of greater value generate more sales leads than products of lower value.

So make sure you send promotional USBs to the attendee list prior to any trade show – it could really increase footfall to your stand and result in some great sales leads.