Promotional products - better than TV advertising!

Television is often seen as the Holy Grail of advertising - but research conducted for the Promotional Products Association International has shown that promotional products can easily outperform traditional TV advertising - offering better engagement and brand recognition.

Let's look a little closer at the research

The study found that promotional products were twice as likely to result in a positive attitude towards the advertisement itself; half of people felt promotional gifts boosted the credibility of a company's message - compared to just a third of those viewing a TV ad; and a quarter said that promotional items would affect their purchase intent!

What's more, combining promotional gifts with other forms of marketing had an even more remarkable effect - boosting the credibility of a company's message even further.

People also felt that corporate gifts and business gifts were more pleasant, more likeable and create a better brand impression than both TV and print advertising combined.

So...

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