Promotional clothing - Getting noticed
According to figures from the Promotional Products Association International
, promotional clothing is among the most popular type of promotional gift, meaning you are on to a winning idea with promotional T-Shirts, Polo Shirts, caps and hoodies.
What we wear says a lot about us and whether you are looking to have your logo emblazoned across the front of a T-Shirt to get your organisation noticed at an outdoor event or if you are looking for subtle tone on tone embroidery on a garment to be worn to the office, promotional clothing is a great way to get your message about your business or product out there.
Promotional clothing as a "Call to Action"
More and more organisations are using promotional items as part of a sales promotion or special offer. At 4imprint we work with numerous charities which purchase promotional gifts to assist with fund raising activities (i.e. by offering a gift in return for a donation). Using promotional clothing as a call to action can be particularly effective (for example to initiate a purchase or donation) for a number of reasons:
- Recipients of promotional clothing understand their intrinsic value because the items can be
used time and time again;
- The garments will act as a lasting reminder of your marketing message and show your logo.
The 4imprint range of promotional clothing runs the gamut from cost effective T-Shirts and polo shirts printed in low volumes to business shirts, embroidered fleeces and performance jackets for those with a larger budget.
Promotional clothing - Sports teams and events
You may have heard the phrase, 'look like a team, play like a team' and promotional clothing can help you do just that. Sports teams often wear promotional clothing to help them look united, printed T-shirts are perfect for during the game or match and promotional fleeces would be ideal for wearing while travelling to and from the event.
If your team look smart and uniform in their promotional clothing then they will earn their opponents' respect, and the psychological battle is won before the starting whistle is blown.
Corporate clothing - Looking the business!
Encouraging your staff to wear items of corporate clothing ensures that they look smart and like a team, plus they'll be easily recognisable to customers. In a retail environment this can be vital when customers are searching for a member of staff to answer a product query or find a particular item on the shelves.
Corporate clothing can also provide a lasting memento or souvenir of that all-important annual team-building event, quarterly sales meeting or internal training programme.
To many people “promotional clothing” only means T-shirts, fleeces and caps, but on the contrary there is actually a wide range of corporate clothing and accessories available, including business shirts, cuff links and ties as well as printed workwear such as hi vis jackets and vests, meaning however you want your staff to look, there is an item of corporate clothing which will be the perfect fit.