Summer’s here… let’s take a moment to enjoy it!
By Cheryl Jackson
Read Time: 2 minutes
Posted: June 24, 2025
It’s at this time of year the merchandising team and I start to talk about and work on our Winter promotions… but before that work starts in earnest… I’ll stop for a minute and enjoy a few summer sizzlers and also pay homage to festivals, concerts and processions!
If you’re ‘targeting’ festival and outdoor music fans – ponchos and suncream will always be well received – as well as a blanket to sit on, a power bank and a sling or bum bag to put everything in. In addition, I can neither confirm nor deny foldable water pouches are pretty popular too!
That said, the outrunner – the absolute low-cost winner has to be our Sun Ray Sunglasses that are available printed from just 50 pairs. And what’s more they also come in other versions including styles made with recycled plastic and bamboo.
Summer is also home to parades and other events for PRIDE and we offer a range of items with rainbows galore – and yes, there’s even a pair of Rainbow Sun Ray Sunglasses!
More colourful ideas include…
Have a lovely summer, and enjoy every supermarket trip before the pallets of Celebrations appear!